Setting Up Your Shop
How to build your online shop — brands, categories, products, photos, and the sizes or options customers can buy
Your Web Shop lets customers browse and buy products straight from your salon's website — things like the shampoos, styling tools, or gift cards you sell in-store. This guide walks through building out your shop's catalog from scratch, in the order it makes sense to set things up.
The Web Shop is available if your plan includes the Web Shop feature. If you don't see a Shop section in your admin dashboard, reach out to support to have it turned on.
The building blocks of your shop
The Shop section has its own row of tabs: Products, Brands, Categories, Inventory, Orders, Refunds, and Payments. Your shop is organized into a few simple pieces:
- Brands — the manufacturers or labels you carry (e.g. "Kerastase", "OPI").
- Categories — how you group products for browsing (e.g. "Hair Care", "Nail Polish").
- Products — the items themselves, with a name, description, and photo gallery.
- Variants — the actual sellable options under a product (e.g. "250 ml" vs. "500 ml"), each with its own price and stock count.
It's worth understanding that last point well: a product on its own can't be bought or stocked — every product needs at least one variant, because price and "how many do we have left" always live on the variant, not on the product itself. A simple product with only one option (say, a single-size candle) still needs exactly one variant set up for it.
Brands and categories are both optional on a product, so you can skip straight to Step 3 if you'd rather add them later — but setting them up first means you won't have to stop partway through adding a product to create one.
Step 1: Add your brands
Go to the Shop section of your admin dashboard, then open the Brands tab.
Click Add Brand. A window opens with a Name field (required) and a Description field (optional).
Click Add to save. You'll see the new brand in the list with a small logo placeholder next to it.
To change a brand later, hover over it in the list and click the pencil (Edit) button — this opens the same window, plus an Active checkbox. Clearing this checkbox marks the brand inactive, which hides it from the brand picker on new products without touching anything you've already sold. To remove a brand entirely, click the trash icon and confirm — you'll be told that removing a brand doesn't touch its products, it simply clears their brand field.
Step 2: Add your categories
Open the Categories tab under Shop.
Click Add Category. Fill in a Name (required — e.g. "Hair Care" or "Gift Sets") and an optional Description.
Click Add to save. Categories help customers browse your shop and help you organize your product list.
Editing and removing a category works the same way as brands: edit to rename it or mark it Active/inactive, or remove it — a product that loses its category keeps everything else about it unchanged.
Step 3: Create a product
Open the Products tab (this is the first tab you land on in the Shop section) and click Add Product.
Enter the product's Name (required) and a Description that tells customers what it is and why they'd want it.
Pick a Brand and a Category from the dropdowns, if you've set any up. If the one you want doesn't exist yet, click + New brand or + New category right there in the form to create it on the spot, without leaving the product you're building.
Under Images, add one or more photos for the product's gallery. The first image is the cover shown in your product listings — it's marked with a small "Cover" label on its thumbnail. Drag the thumbnails to reorder them, and use the small "x" on a thumbnail to remove one. Click the dashed Add box to pick more photos from your device.
New products are saved as active (visible and purchasable in your shop) right away. You can switch a product to inactive later, from its Edit screen.
Step 4: Add the product's variants
This is the step that actually makes a product sellable. Every product needs at least one variant — think of a variant as "the thing a customer actually clicks Buy on." The form starts you off with one blank variant; click Add another variant for each extra size, color, or strength the product comes in.
For a simple product (one size, one option), one variant is enough. For a product that comes in different options, add one row per option — for example:
| Variant | Price | Stock on hand |
|---|---|---|
| 250 ml | $18.00 | 10 |
| 500 ml | $30.00 | 5 |
For each variant row, fill in:
- Label — a value plus a unit, shown together as what the customer sees (e.g. "250" + "ml", "Small" + no unit). The unit dropdown offers choices like ml, L, g, kg, oz, fl oz, lb, pcs, pack, set, pair, unit, tablet, capsule, sachet, or none.
- SKU — your own internal reference code for that option. Leave this alone and the system fills in one for you automatically (you'll see a small "auto" tag next to it) built from the brand, category, product name, and label. Type your own value to take over — if you then clear it, it goes back to auto-generating.
- Price (required) and Was price — the "Was price" field is optional and lets you show a struck-through original price next to a discounted one.
- Currency — defaults to your salon's own currency, but can be changed per variant.
- In stock — the quantity you currently have on hand.
- Reorder at — a low-stock number that helps you know when to restock. This doesn't stop sales on its own, it's just a heads-up that shows up on your Inventory screen.
Each variant row also has its own Remove variant link (once there's more than one variant), so you can delete an option you no longer offer. When editing an existing product, switch the Active (visible in the shop) checkbox off to temporarily stop selling it without deleting it.
Price and stock always belong to the variant, never to the product as a whole. If a product has three sizes, each size has its own price and its own stock count — there's no single "product price" to set.
When you later edit a product and remove one of its variants, it's deleted the same way — but orders that already included that variant keep a snapshot of what the customer actually bought, so past order history is never affected by later catalog changes. The same is true if you delete a whole product: past orders keep their line details.
Step 5: Check your inventory
See the Inventory guide for how to review and update stock levels across every variant from one screen.
Online payment for the shop
If you want customers to pay online at checkout (rather than paying when they collect their order), that's configured once for your salon in the Payments tab of the Shop section, the same place you set up online payments for bookings and memberships.